The Indian leading car manufacturer Maruti Suzuki has accounted for 12.3 percent of sales increment in the domestic market in August 2016. The company sold a total of 1,19,931 units in the country in the last month as against the year-ago period sales of 1,06,781 units. Maruti Suzuki’s export market in August 2016 is good and registered 10.8 percent year-on-year increment with 12,280 vehicles. The company has exported 11,083 vehicles in the year-ago period.
The total sales of Maruti Suzuki (domestic + export) registered at 1,32,211 units in the month of August 2016 so that the carmaker has growth of 12.2 percent. The segment of passenger cars, including mini cars, compact and super compact cars, utility vehicles and mid-size cars, has registered 90,269 units in the last month and growth of 4.4 percent as against 86,454 units in the year-ago month.
The mini car segment with Alto and Wagon R models accounted 35,490 units in the last month and the sales dropped 5.8% compared to the sales in August 2015. With the Baleno and Swift Dzire models, the compact segment has contributed 45,579 units in the last month and a growth of 9.9 percent in 41,461 units during August 2015.
The mid-sized segment with the Ciaz sedan registered 49.5 percent with the sales of 6,214 units, as against 4,156 units in August 2015. The introduction of the hybrid version is the added advantage for the mid-sized segment of the company. With the higher sales of Maruti Suzuki Vitara Brezza and the S-Cross, the demanding utility vehicles segment registered 114.5% sales growth.
The segment of vans has a little bit of growth (2.7%) with 12,831 units in August 2016, compared to 12,491 units in the same month of previous year. Maruti Suzuki has entered in the light commercial vehicle segment with the Super Carry in the last month and sold a total of 39 units (25 units in August).
|Segment||August 2016||August 2015||%Change|
|Light Commercial Vehicles||25||–||NA|
|Total Domestic Sales||1,19,931||1,06,781||12.3%|
|Total Export Sales||12,280||11,083||10.8%|
Till the August 2016, Maruti Suzuki’s total sales increased to 6.3% with the domestic and export sales of 6,17,770 units in the previous month as against 5,80,905 units in the same month of the earlier year. In this fiscal, the company’s contribution in the total domestic passenger sales is high due to the higher demand of its new models Vitara Brezza compact SUV and the Baleno premium hatchback.
The latest reports from the automotive sources confirmed that the total passenger vehicle sales will be crossed 3 million units in this fiscal year (FY 2017) as of the good monsoon, the variety list of products. To increase its market share in the coming festival season, the Indian PV leader has planned to launch its new product of Maruti Ignis in the small crossover segment. Along with the Ignis, the performance based version of Baleno (Baleno RS) with the 1.0-litre BoosterJet engine will most probably hit the Indian market.
The company expected that the similar kind of sales to be registered by Maruti Suzuki in the coming months and influenced the company to have the highest market share in the domestic industry as well as in the exports.