Maruti Baleno RS launch postponed: Report

Maruti Baleno RS launch postponed: Report

The Indian carmaker has postponed the launches of its upcoming cars, Ignis small crossover and Baleno RS in the Indian market due to reduce the waiting period of Baleno and Vitara Brezza models. Initially, the company has decided to delay the Ignis launch and now, the Autocar Professional reported that the introduction of Baleno RS will be delayed until the end of this year or early 2017.

Instead of launching the new models, Maruti Suzuki has decided to deliver the booking orders of the Vitara Brezza (compact SUV) and Baleno, which were reportedly scheduled to launch in the festival season of October or November 2016. The production capacity of both models is increased, even though both cars received 6 to 9 months of waiting period based on the type of version, transmission as well as the region.

Maruti Baleno RS launch postponed along with Ignis launch - Automotive Manufacturers Pvt Ltd

If Maruti Suzuki is to launch the Ignis and Baleno RS without considering the demand for both cars, the new models will not meet the higher sales as the Gurgaon and Manesar manufacturing plants are running at the full production capacity of the premium hatchback and the entry-level compact SUV.

Baleno has been launched around 10 months back and still, the Indian-made car maintains top sales figures in the domestic market. The Baleno was recognised as one of the top 10 selling cars in the last two months. Similarly, the Vitara Brezza influences the carmaker’s UV segment and targets the best-selling compact SUVs, Hyundai Creta, Mahindra TUV 300, as well.

In the meantime, the company has hiked the prices of both cars as of the segment’s demand and the company’s strategic objectives. The new prices effected from this month only, Vitara Brezza is available at Rs. 7.19 to 9.99Lakhs and the Baleno hatchback is available at Rs. 5.25 to 8.36lakhs, Ex-showroom, New Delhi.

Source: Automotive

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